E-Commerce Sales Surge by 83% During Black Friday Across Africa
Nairobi—This year’s Black Friday marked a significant milestone for e-commerce across Africa, with platforms in Kenya, Nigeria, and South Africa recording an 83% surge in sales compared to the previous year. Industry insiders credit extended promotional periods and attractive discounts for the exceptional growth. Shoppers Embrace Extended DealsUnlike traditional one-day sales, many e-commerce platforms adopted…